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M. S. Thirumalai, Ph.D.
REFERENCE MATERIALS
- Some Inputs for Draft National Education Policy 2016
Ministry of Human Resource Development
Government of India - CENSUS OF INDIA 2011 General Data
- CENSUS OF INDIA 2011 DATA ON DISABILITY
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Business Names
A. S. Aravindh, M.B.A. (Finance and Systems), Ph.D. Research Scholar
Abstract
This paper is a brief descriptive study of business names used in stores of a town (Tenkasi 627 811, Tamilnadu, India). The bazaar or in Tamil kadaiththeru has a few hundred stores, with signboards. Some stores do not have any signboard. The names of businesses and how these names and other details are engraved in the signboards offer insight into the business ideas of the owners of these stores. Also the practice of choosing and displaying the names also reveal both traditional and modern trends.
Keywords: business names, choice factors of business names, small towns, India
A Bazaar is a crowded street, with hundreds of shops on both the sides of the road -- this is the usual sight in small and big towns. Shops may be owned by single individuals, families or a team of friends, etc. The size of the shops may vary. “Big” stores may occupy large space. “Small” stores may occupy a few square feet. More often than not, most stores or shops tend to have their own signboards.
While sign boards may not be the main source of identify for the shops, these still do guide customers to the stores. People coming from villages or other towns do identify the specialty of the stores by quickly reading the sign boards. Usual and regular customers go straight to the particular store without looking for the signboards.
A. S. Aravindh, M.B.A. (Finance and Systems), Ph.D. Research Scholar
Senior Associate, City Union Bank, Ltd.
asajoelsam@gmail.com
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