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- Introduction to Soft Skills ...
M. S. Thirumalai, Ph.D.
REFERENCE MATERIALS
- Some Inputs for Draft National Education Policy 2016
Ministry of Human Resource Development
Government of India - CENSUS OF INDIA 2011 General Data
- CENSUS OF INDIA 2011 DATA ON DISABILITY
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Podcasting and Business Administration
Aravindh, A. S., MBA (Finance and Systems), Ph.D. Scholar
Abstract
This paper discusses some of the characteristics, features and usefulness of podcasts and podcasting. Podcasting is not yet popular in India. Podcasting offers great potential and opportunity to business corporations to be in continuous communication with their employees, agents and customers. With younger people getting familiar with the online use, future communication for education, training, exchange of information, sale of commodities, etc., podcasting will greatly benefit business transactions and corporations. The paper suggests that production of podcasts may be included in the Business Administration classes.
Keywords: Podcast, podcasting, business communication, training of employees, current status of podcasting in India, business administration syllabus.
Podcasts are becoming popular in business communication these days. However, use of podcasts by Indian business administration is not yet popular. https://player.fm/countries/india recognizes several popular podcasts. But most of these come under Sports, Sports News, Society, Religion, Politics, Science, History, Tech Technology, and Health and wellbeing. That is, most of these items do not focus on business activities and are not intended to establish brand names, etc.
Dictionary.com https://www.dictionary.com/browse/podcast?s=t defines podcast as “a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.” The example for this word use is given as follows: “Download or subscribe to daily, one-hour podcasts of our radio show.”
Aravindh, A. S., MBA (Finance and Systems), Ph.D. Scholar
Senior Associate, City Union Bank, Ltd.
asajoelsam@gmail.com
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